From the category archives:

Marketing Dept

An acquirer of technology assets in an earn-out transaction may have a duty to make reasonable efforts to promote the technology – 1st Circuit

by D. C. Toedt on November 3, 2009

Having the contractual right to exercise tight control over the other party’s business can make you vicariously liable for its misdeeds – article

by D. C. Toedt on November 3, 2009

RFP responses: Five legal points to include (though Procurement’s nose may get out of joint)

by D. C. Toedt on September 22, 2009

RFP provisions that hurt, not help, the customer

by D. C. Toedt on September 22, 2009

Expedia ordered to pay $184 million in class-action damages: its terms of service said that its (profitable) service fee “goes to covering costs”

by D. C. Toedt on July 13, 2009

Inadequate consumer opt-in language could cost Simon & Schuster $100 million in class-action damages for text-message advertising campaign

by D. C. Toedt on July 10, 2009

Letters of intent: their highest and best use is disavowing a binding contract

by D. C. Toedt on June 30, 2009

Amazon.com drops marketing affiliates in NC, RI to avoid having to collect sales tax – good thing they had a termination-at-will clause in their contract

by D. C. Toedt on June 30, 2009

Netflix Prize contest rules – a crowdsourcing drafting resource

by D. C. Toedt on June 27, 2009

Foreign encryption-possession restrictions may catch travelers carrying laptops or smartphones

by D. C. Toedt on June 24, 2009

Forget short contracts – focus instead on short clauses

by D. C. Toedt on June 19, 2009

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